Louis Vuitton Lantern Charm

As gorgeous and fabulous as Louis Vuitton, it realizes that fashion can not exist far away from culture. Therefore, it tried to explore the Chinese cultural fashion factors as well as the huge Chinese market. As I see it, Chinese are reserved in luxury consumption, especially when it is under a foreign brand. But if the luxury is Chinese characteristic, things will turn out to the other way, thus I view the Louis Vuitton lantern charm a wise marketing trick.

This charm was created for the re-opening of the Louis Vuitton Beijing store and to explore the deep Chinese cultural value in fashion kingdom. Lantern has a long history in China and is a must of Chinese traditional festival celebration. Of course, this lantern by Louis Vuitton is neither made from paper nor cloth, but precious yellow gold and red lacquer. This piece of jewelry comes with a mini-trunk in mini Monogram canvas manufactured in Louis Vuitton workshops.

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